Amla: Collagen's best friend
I wanted to take a moment today to highlight an ancient superstar ingredient that is so supportive to our skin, hair and bodies. Amla berry - also known as Amalaki fruit, or Indian gooseberry - is one of the top ingredients to be using right now in your daily skincare routine.
Amla has been used for thousands of years in the Ayurvedic science of rejuvenation, called rasayana, which is devoted to the art of longevity and slowing down the aging process. How does it do this? Through its super high and potent vitamin C and antioxidant content.
Vitamin C has long been found to help increase your skin’s production of collagen. The two basically go hand in hand.
Amla is the most concentrated form of Vitamin C in the entire plant kingdom - its high antioxidant content boosts skin’s radiance, or ojas.
And because the type of vitamin C found in amla is the whole plant - and not synthetic - the phytonutrients in the whole plant make the vitamin C more bioavailable.
As for hair health, amla promotes hair growth and prevents hair loss and premature greying. And, due to its high antioxidant content, Amla masterfully helps repair damaged hair and cells.
Amla is highly beneficial for the Pitta dosha, which rules both the skin and hair - hence the benefits of its topical use. Amla is also a blood purifier, so it aids Pitta skin problems like acne.
With deep reverence for the ancient amla berry, we feature this sacred ingredient in 3 of our bestselling products: Whole Beauty Oil, Brahmi Hair Oil, and Pitta Face Serum. Check it out below: